Pierre Paperon


15 years of McKinsey and strategy consulting for Apple, Target, Unilever, TF1, Glaxo …

10 years as director or managing director for Danone Group, Lastminute.com, Poweo, Cloudwatt …

6 years in advertising, communication business and market studies (Havas Adverstising).

2 years as Officer in Submarine Launching Balistic Missiles (Le Redoutable)


Digital expertise shared with main clients over the last 20 years through:

digital transformation (formerly e-transformation and interactive communication), Cloud Computing launch, growth strategy, trends analysis, action plan definition, internet site operational implementation, radical sales improvement, brand repositioning, operational marketing, multichannel and cross-channel balance, affiliation, elaborated e-commerce strategy and web site ranked first, mobile phones and digital brand platform management, managing partnerships … on French market as well as international level.

My Sessions

Closing session : ICO quel avenir ? Les prochaines étapes

Room A